In rural communities, most entrepreneurs have relatively small businesses. Developmentally, at any specific point in time, there is only so much capacity available to grow the venture even when greater development opportunity may be present. Helping local entrepreneurs become more competitive by capturing more local spending (a much easier and less risky proposition when compared to selling to larger markets outside of the local community) positions them for greater success and may enable some to move to selling outside of the local community. We’ll show you how you can achieve this goal using data and engagement techniques.
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